Why email marketing is your most valuable sales tool

Tuesday 22nd May 2012

Parc Dewi Sant, Carmarthen, SA31 3HB

9.30am- 10.00am – Arrival and refreshments
10.00am – 1.00pm – Morning session
1.00pm - Refreshments and networking
2.00pm – 4pm – Afternoon session

Guest Speaker: Juliet Fay

Have you got a Facebook Page? How often do you tweet? Aren’t you on LinkedIn yet? Everyone’s talking about social media.

With so many new and exciting ways to connect to your audience it can be easy to think email marketing is old hat or on the way out.

But you’d be wrong.

A targeted list of email addresses is the most powerful asset in any business. It is through email that sales are made. Come to this one-day workshop and find out why, and how to utilise email marketing to generate sales.

• List building: (small and targeted beats big, expensive and random)
• Strategy: who, what and why of e-news campaigns
• Subject lines: why 70% of emails are never opened
• Delivery: keeping it legal
• Measure: using statistics to develop campaigns
• Integrate: how to integrate email marketing and cross promote through other platforms

Social media is a great relationship-marketing tool, but it is email marketing that does the hard graft of selling. Come on this workshop and learn how to use this powerful sales tool.

About the Speaker

Juliet Fay is a certified member of The Institute of Copywriting and specializes in helping small businesses communicate more effectively and turn customers into raving fans. With over 12 years experience in promoting organic food and farming, before setting up as a freelance business writer, Juliet has firsthand knowledge of the difficulties faced by small business owners who want to do their own business promotion. Always ready to embrace new technology, Juliet approaches social media as first and foremost a communication tool. She is an avid collector of social media case studies and is keen to share stories of best practice.

Places are limited for this seminar, so book early to avoid disappointment.

This workshop is now FULLY booked.

This workshop will be presented in English, however, should you wish to engage in the workshop through the medium of Welsh, please let us know up to 4 working days before the date of the event and we will endeavour to ensure all resources are available in Welsh as soon as possible.