Why email marketing is your most valuable
Tuesday 22nd May 2012
Parc Dewi Sant, Carmarthen, SA31 3HB
9.30am- 10.00am – Arrival and refreshments
10.00am – 1.00pm – Morning session
1.00pm - Refreshments and networking
2.00pm – 4pm – Afternoon session
Guest Speaker: Juliet Fay
Have you got a Facebook Page? How often do you tweet? Aren’t you on LinkedIn yet?
Everyone’s talking about social media.
With so many new and exciting ways to connect to your audience it can be easy to think
email marketing is old hat or on the way out.
But you’d be wrong.
A targeted list of email addresses is the most powerful asset in any business. It is through
email that sales are made. Come to this one-day workshop and find out why, and how to
utilise email marketing to generate sales.
- List building: (small and targeted beats big, expensive and random)
- Strategy: who, what and why of e-news campaigns
- Subject lines: why 70% of emails are never opened
- Delivery: keeping it legal
- Measure: using statistics to develop campaigns
- Integrate: how to integrate email marketing and cross promote through other
Social media is a great relationship-marketing tool, but it is email marketing that does the
hard graft of selling. Come on this workshop and learn how to use this powerful sales tool.
About the Speaker
Juliet Fay is a certified member of The Institute of Copywriting and specializes in helping
small businesses communicate more effectively and turn customers into raving fans. With
over 12 years experience in promoting organic food and farming, before setting up as a
freelance business writer, Juliet has firsthand knowledge of the difficulties faced by small
business owners who want to do their own business promotion.
Always ready to embrace new technology, Juliet approaches social media as first and
foremost a communication tool. She is an avid collector of social media case studies and is
keen to share stories of best practice.
Places are limited for this seminar, so book early to avoid disappointment.
This workshop is now FULLY booked.
This workshop will be presented in English, however, should you wish to engage in the workshop through the medium of Welsh, please let us know up to 4 working days before the date of the event and we will endeavour to ensure all resources are available in Welsh as soon as possible.